Entrepreneur In Residence

Our Entrepreneur In Residence (EIR) programme delivered as a 12 month high-impact business coaching initiative is a dynamic and structured way to accelerate the development of aspiring entrepreneurs or family business successors.

Programme Structure

1. Onboarding and Goal Setting (Month 1)

• Personalized Assessment: At the beginning of the programme, participants undergo a comprehensive business skills assessment, identifying strengths, weaknesses, and areas of interest.
• Goal Mapping: Each participant collaborates with their EIR coach to define specific, measurable goals. These goals may include starting a new venture, scaling an existing business, entering new markets, or succession planning for a family business.

2. Strategic Business Planning (Month 2-3)

• Business Model Innovation: Participants work on refining or creating their business models. Using proven frameworks like Lean Canvas, the EIR coach helps them define value propositions, target audiences, and revenue models.
• Market Research & Validation: A key focus during these months is conducting thorough market research to validate ideas. Participants are guided through competitor analysis, customer discovery, and testing assumptions in real-world scenarios.

3. Hands-On Business Development (Month 4-6)

• Customer Acquisition and Sales Strategies: Participants learn practical sales techniques, lead generation, and customer acquisition strategies tailored to their business context. This stage involves developing marketing plans, content strategies, and online/offline sales funnels.
• Building Teams and Culture: For entrepreneurs building their first teams or taking on family business leadership, this phase covers team-building strategies, organizational design, and fostering a company culture that supports innovation and growth.

4. Financial Mastery and Investor Relations (Month 7-9)

• Financial Planning and Management: Participants learn to manage cash flow, understand financial statements, and create financial projections. This equips them to make informed financial decisions, ensuring the sustainability of their ventures.
• Access to Funding & Investor Relations: Whether seeking external investment or managing family resources, participants receive coaching on pitching to investors, negotiating deals, and securing funding. For family businesses, this may involve intra-family investments or accessing new growth capital.

5. Scaling and Growth Strategies (Month 10-12)

• Growth Hacking: This phase focuses on strategies to scale a business. Participants explore tools and techniques to grow their customer base, optimize operations, and enter new markets efficiently.
• Leadership Development: Participants work on developing the leadership skills necessary to guide a growing organization, including decision-making, delegation, and navigating challenges such as scaling pains and market shifts.

Programme Delivery

• One-on-One Coaching: each participant receives dedicated coaching sessions with the Entrepreneur In Residence. These sessions provide personalized guidance on overcoming individual business challenges and achieving their specific goals.
• Real-World Business Projects: participants engage in hands-on projects that apply the coaching lessons to real business situations. Whether launching a new product, entering a new market, or managing a family business transition, these projects serve as practical tests of their skills.

Key Benefits

1. Accelerated Learning Curve

By compressing high-impact coaching into a 6-12 month window, participants rapidly develop the knowledge and skills needed to launch or scale their business. The intensive nature of the programme fosters focus, action, and swift results.

2. Practical, Hands-On Guidance

Participants aren’t just learning theory; they are applying insights in real-time to their businesses. The EIR coach provides actionable advice and direct feedback, ensuring participants can execute with confidence.

3. Personalized Approach

Each entrepreneur has unique goals, and the EIR programme provides tailored coaching that addresses specific needs, from marketing and sales strategies to leadership development and financial acumen. This ensures that every participant leaves the programme with a clear path forward.

4. Accountability and Focus

The structured timeline, combined with regular check-ins and accountability groups, ensures participants stay on track to achieve their business objectives. This high level of accountability increases the likelihood of success.

5. Leadership and Succession Planning

For family businesses, the programme offers a bridge for the next generation to transition into leadership roles confidently. Through leadership development and mentorship, participants are prepared to take over or significantly contribute to the family legacy.

Target Audience

This programme is ideal for:

• Family business successors who need structured guidance to take over leadership roles or start their own ventures.
• First-time entrepreneurs who want to build a business from the ground up.
• Business owners looking to scale their current operations or enter new markets.
• Corporate executives transitioning into entrepreneurial roles who need to refine their business-building skills.

Expected Outcomes

At the end of the 12 month EIR programme, participants will:

• Have a fully validated and operational business model.
• Possess a clear growth strategy and the tools to execute it.
• Be equipped with financial management and fundraising skills.
• Have a well-established network of mentors, investors, and peers.
• Feel confident in their leadership and decision-making abilities.
• Be positioned to lead their family business or start a new venture with clarity and vision.

This high-impact coaching model transforms aspiring entrepreneurs into confident, capable business leaders, equipped to sustain and grow a business in today’s competitive market.

Given the intensity of the programme, a maximum of 4 people per business can be accommodated.